Drop Notes: Plants Came First

Plants Came First started as a sketch pinned over the cutting table — a reminder, scribbled on cartridge paper at the end of a long Sunday, that culture sits on roots. Forget the roots and the style follows quickly behind.

Our designer has been carrying the same notebook for the best part of a decade. Hand-drawn botanical work fills most of it: monstera, fig, palm, a stubborn little spider plant that's appeared on every page since 2019. For years those sketches stayed in the notebook because we couldn't find a way to put them on a hoodie without making them feel like decoration.

Finding the weight

The breakthrough was treating the prints like tattoos rather than graphics — small, line-only, placed where you'd ink them on a body. Inside wrist. Back of neck. Just below the collarbone on the chest. Suddenly the botanicals stopped being a print and started being a mark.

We dropped the colour. Cotton white on black, black on natural, nothing else. The drawings carry the whole story.

"Culture sits on roots. Forget the roots and the style follows quickly behind."

What's in the drop

• Heavyweight 380 GSM hoodie with a back-shoulder monstera print.
• Brushed cotton crewneck with a small wrist mark — our quietest piece to date.
• Long sleeve in natural with the spider plant on the chest.
• Matching cotton tote, hand-screened in small numbers.

Why now

We've been sitting on these illustrations for years. The pieces in this drop are the ones that finally felt earned — heavyweight fleece, dropped shoulders, prints pulled small enough to feel personal rather than loud. It's a quieter collection than anything we've done. It's also the one we're most proud of.

Limited numbers, one cut only, no restock. When it's gone, it goes back into the notebook.