How To Wear A Hoodie (And Mean It)
Three silhouettes, one rule: own it. A loose styling guide from the team.
Three silhouettes, one rule: own it. A loose styling guide from the team.

A hoodie isn't a basic. It's a base. Build up from it: heavy denim, cargo, tailored trouser, technical shell. The hoodie doesn't dress down the outfit — it sets the tone. The rest of the fit is just conversation.
The mistake most people make is treating the hoodie like a fallback piece. Worn that way, it always looks like one. Worn deliberately, the same hoodie reads completely different — same fabric, same fit, just a posture change.
Wear a size up. Balance it with a slim trouser — black work-pant, washed denim, even a tailored wool. Finish it on a chunky shoe with weight: a leather trainer, a hiking boot, a Doc. The volume up top needs an anchor at the bottom.
Easiest fit in the book and the one that works on the widest range of body shapes. If you're not sure where to start, start here.
Your everyday combo. True-to-size hoodie, cargo trouser, low-profile trainer or a runner. Works for everything from a Monday morning errand to a low-key Friday night with the boys. The brief is comfort that still reads composed.
Keep the colour palette tight — two tones, max — and the look stays sharp. Add a baseball cap if you want; lose it if the fit's already speaking.
Hoodie under an unstructured blazer. Hoodie under a wool overcoat. Hoodie under a technical shell with a high collar. This is the silhouette that lets you take the hoodie into rooms it traditionally didn't go.
Reads grown without losing the street. It's the move for dinners, gallery openings, and any meeting where you want to look like you chose what you're wearing — because you did.
"The right hoodie disappears the second you put it on. If you keep adjusting it, it's the wrong fit."
Own it. If you keep adjusting the hood, fixing the hem, pulling at the cuffs — wrong fit. The right hoodie disappears the second you put it on. You stop thinking about it. That's the whole game.